This is what Jason Fried of 37signals did when he gave his company a month to work on projects of their own choosing.
Sounds radical at first thought but if you have dedicated passionate people it makes a lot of sense. It’s the staff involved in the day to day running and building of your business that are most likely to know what your business needs. Fried has given them an opportunity to demonstrate what’s needed and the solutions to those needs.
How can you afford to do this? How can you afford not to? Argues Fried: “We would never have had such a burst of creative energy had we stuck to business as usual.”